The impact of smarts phones and tablets in the modern busniess Literature review

The impact of smarts phones and tablets in the modern busniess - Literature review Example Some of the mobile technologies available include mobile marketing, location based marketing (LBS), video on demand and social media. These applications are known to increase both distribution and communication channels. The thesis of this paper is that there is a need to access the actual impact of smart phones and tablets in modern businesses, in a holistic way. This shall assist in maximizing on the merits of device mobility and minimizing the setbacks of the same. Leveraging on mobile technologies is helpful in improving efficiency and performance of companies. Quality and affordable cloud based (Saas) software-as –service applications facilitate sales a management and workforce automation (Van Akkeren & Cavaye 1999). Modern businesses are able to reduce cost and save time due to seamless data connectivity (Al-Qirim 2007). This improves their connectivity. Simple and powerful tools have been of help when it comes to connectivity and mobile device applications. The main cha llenge in modern businesses is how to adopt a suitable app or platform in large organizations (Halonen & Melero 2003). According to Henry Blodget, smart phones and tablets must be seen as enablers are vital in the modern business fraternity. ... According to the CEO Mandarin Oriental Hotel Group, a luxurious hotel, guests can contact the customer care through an application on their smart phones or tablets. The guest can also comment the process of booking a room through the social media. According to a business week research, small businesses have benefited from smart phones. They have identified that smartphones and tablets are vital in the acquisition and retention of customers. According to Research in Motion, owners of modern small businesses in the United States of America are focusing on new technologies to expand their market share. They have given preference to technologies that enhance mobility. According to the research, most business owners believe wireless or mobile application and communications enhance customer relations. However, the observation falls short of revealing the real impact of smart phones and tablets in the modern businesses. Surprisingly, about 75 per cent of the businesses surveyed are not tapp ed the benefits of using smart phones and tablets. Smart phones, tablets and other portable devices are increasingly becoming powerful, complex and popular (Paelke & Rosenbach 2003). Many knowledge workers prefer to work using personal devices. Personal data and workplace information is converged in one mobile device. Proliferation of portable computing devices has an impact in consumer behavior (Basso 2006). According to Jameson, smart phones and other computing devices have an impact in business practices. Most previous researches tend to suggest that portable computing devices have a significant impact in modern businesses. However, the details